Urban Decay Eyeshadow Gets a Revamp for Spring 2021

Release Date + About the Launch

All-new vegan eyeshadow lineup!

✨24/7 Shadows: Long-lasting and caffeine-infused color with rich, velvety texture.

✨24/7 Moondust Shadows: Five super-glittery shades, supercharged with caffeine and high-impact sparkle.

✨ 24/7 Shadow Sticks: Super long-lasting color in one, ultra-creamy swipe.

February 28th

Products in the Launch

Urban Decay 24/7 Shadow, $19.00 (New, Permanent)

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood—matte, satin, shimmer, and metallic. Our velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.

  • Sin (Shimmer)
  • Virgin (Shimmer)
  • Fix (Matte)
  • Tease (Matte)
  • Half Baked (Shimmer)
  • Dumb Luck (Shimmer)
  • Fazed (Matte)
  • Wild One (Matte)
  • Rundown (Matte)
  • Overdraft (Shimmer)
  • New Riff (Matte)
  • Ember (Shimmer)
  • Introvert (Matte)
  • Bad Seed (Shimmer)
  • Floored (Shimmer)
  • Free Bird (Shimmer)
  • Set List (Shimmer)
  • Ride (Shimmer)
  • Charged (Shimmer)
  • Float (Shimmer)
  • Lucid (Shimmer)
  • Freak (Shimmer)
  • Psych (Shimmer)
  • Mushroom (Shimmer)
  • Blackout (Matte)

Moondust Shadow, $22.00 (New, Permanent)

More is more—Urban Decay 24/7 Moondust Shadow singles give you maximum sparkle, supercharged color, and a long-lasting shimmery finish that lasts up to 16 hours. Use a finger to apply our caffeine-packed, velvety vegan eyeshadow formula to build up intense shimmer; or blend the glitter eyeshadow with a brush for a diffused glow with radiant, long-lasting color payoff.

  • Cosmic (Sparkle)
  • Space Cowboy (Sparkle)
  • Solstice (Sparkle)
  • Lithium (Sparkle)
  • Glitter Rock (Sparkle)

24/7 Shadow Stick, $26.00 (New, Permanent)

With just one swipe, our retractable 24/7 Shadow Sticks give you creamy, supercharged color in three fadeproof finishes—matte, shimmer, metallic. This high-pigment vegan eyeshadow stick glides on smooth in shades ranging from eye brightening neutrals to bold, vibrant blues and greens. 24/7 Shadow Stick’s caffeine-packed formula applies effortlessly, allowing time to blend then dries down waterproof for up to 24 hours. Create versatile looks for every mood with easy, blendable all over color or go for a more dramatic look using the built-in sharpener for thinner lines and more precise application. No tools needed!

  • Mildew (Shimmer)
  • Freak (Shimmer)
  • Digitalized (Shimmer)
  • Chaos (Matte)
  • LSD (Shimmer)
  • Fishbowl (Matte)
  • Departed (Matte)
  • Hardfall (Shimmer)
  • Roach (Shimmer)
  • Echoed (Shimmer)
  • Pop Off (Shimmer)
  • Riveting (Shimmer)
  • Buffer (Matte)
  • Hey-O (Matte)

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