Chanel Dark Blossom (77) Rouge Allure Laque (2020) ($40.00 for 0.18 oz.) is a medium, rosy plum with subtler, warm undertones and a pearl-like finish with faint shine. It had medium, buildable pigmentation, which fell short of the formula’s claims, that applied evenly and smoothly to my lips.
The texture had a smooth, almost balm-like feel as it went on initially, but it developed light tackiness over time and “set” to a satin finish that turned more matte as it wore on. This type of color and finish can be harder to find, but like other shades in the formula, this one doesn’t really align with how it’s marketed. It wore well for six hours and was very hydrating to wear, but it was supposed to last for far longer, unfortunately!
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
- Urban Decay Outspoken (LE, $18.00) is more shimmery, darker, more pigmented (90% similar).
- MAC Viva Glam VI (P, $20.00) is lighter, warmer (90% similar).
- NARS Shrinagar (P, $26.00) is lighter, cooler (90% similar).
- Smashbox Mauve Squad (P, $24.00) is more shimmery, lighter (85% similar).
- Tom Ford Beauty Snowdon (P, $36.00) is more shimmery, warmer (85% similar).
- NARS Falbala (P, $26.00) is lighter, warmer (85% similar).
- Tom Ford Beauty Velvet Orchid (LE, $55.00) is more shimmery, cooler (85% similar).
- Bite Beauty Mauve Marzipan (P, $24.00) is more shimmery, darker (80% similar).
- Anastasia Lychee (LE, $18.00) is more shimmery, lighter, warmer (80% similar).
- Pat McGrath Skin Flixx (P, $40.00) is more shimmery, lighter, warmer (80% similar).
$40.00/0.18 oz. – $222.22 Per Ounce
The formula is supposed to have “ultra-intense colour with longwearing satin shine in one swipe” that lasts up to “12 hours” and is comfortable for up to “8 hours.” The majority of shades I tested had more medium to semi-opaque coverage in one layer, which could be built up by applying a second layer.
The consistency felt more emollient and like a liquid lip balm initially, and within 30 seconds, it transformed to something slightly thicker, denser, and tackier, which helped to keep the product in place better. I also felt like over time, the color seemed to look more even and was less likely to sit in my lip lines, but this could take an hour or longer to be visible.
It was felt rather lightweight and had more of that “satin shine” the brand claimed after an hour or two of wear, and it felt significantly less tacky. There are other formulas on the market that have a similar start and finish in feel (going from something thinner to something thicker and tackier), but the tackiness wearing down faster with Chanel’s formula ended up reducing longevity significantly.
The color lasted between five and seven hours with deeper, more pigmented and brighter shades lasting longer than lighter ones. They did not survive that well through a meal, and for something that is marketed as lasting up to 12 hours, I’d expect better survivability. They were very comfortable and hydrating to wear, though, and they left my lips in better condition after wearing different shades over a few days. They had a floral scent but didn’t yield a noticeable taste for me.
And no, these are nothing like the previously-released Rouge Allure Laque formula. The older formula has more like a literal liquid lipstick, so it was creamier, thicker, and the formula didn’t change or set after a minute or so; at most, it wore down to a more satin to semi-matte finish after a few hours of wear (as any glossier lipstick might). While they share the same name, they’re really different types of formulas.
Browse all of our Chanel Rouge Allure Laque (2020) swatches.
ISODODECANE | DIMETHICONE | DIISOSTEARYL MALATE | BIS-HYDROXYPROPYL DIMETHICONE/SMDI COPOLYMER | TRIMETHYLSILOXYSILICATE | SYNTHETIC WAX | ETHYLENE/PROPYLENE COPOLYMER | 1,2-HEXANEDIOL | DISTEARDIMONIUM HECTORITE | PROPYLENE CARBONATE | PARFUM (FRAGRANCE) | ALUMINA | TALC | POTASSIUM ALUM | TOCOPHERYL ACETATE | SILICA | KAOLIN | CAESALPINIA SAPPAN BARK EXTRACT | [+ / – (MAY CONTAIN) | CI 12085 (RED 36) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 73360 (RED 30 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE) | MICA | ] | IL46A-I
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